招聘行销企划文案内容数位行销专员
CreativeCopywriter / Content Manager / Digital ProducerOne of Australia's leading suppliers ofconstruction and building materials is seeking a marketing copywriter andcontent manager to join our growing Marketing Department. This role includesthe implementation of all marketing and communication initiatives with a strongfocus on;
[*]Branding
[*]Management of marketing collateral
[*]Advertising
[*]Digital marketing
[*]Website management and
[*]Events
Responsibilities for this role include;
[*]Work collaboratively within the marketing team to create sharable and engaging content to be used throughout our own digital marketing channels
[*]Abilityto create unique content to suit our multiple audience segments and markets
[*]Craftengaging blog posts, creating content for EDM (Electronic Direct Mail) thatdrives action and optimises website copy to tell a compelling story andincrease lead volume
[*]Provideinput into the development and implementation of annual and quarterly digitalplans
[*]Createon-page SEO (Search Engine Optimisation) content that will improve organicsearch rankings
[*]Managebrand ‘tone’ and quality assurance of content
[*]Developa thorough understanding of our company, customers and products and analyse marketinginitiatives and success metrics for each campaign
[*]Tracking,measuring and reporting of metrics relating to content production using GoogleAnalytics and internal data to quantify the value of content marketinginitiatives
Desired Qualifications and Experience;
[*]Minimum 2 years’ of experience in copywriting and content marketing
[*]Relevantdegree and significant experience in marketing, communications, journalism,agency or similar field
[*]Excellenttime management and project scoping experience with a creative flair
[*]Independentworker and self-starter
[*]Excellentcommunication skills, both written and verbal. The ability to effectivelycommunicate in Chinese would be highly regarded
[*]Stronganalytical skills with the ability to turn data into a story
[*]Handson experience with Adobe Photoshop & Illustrator or other design software ispreferable
This is a full timeposition available for immediate start. Located in South Granville reporting tothe Marketing Specialist and working with a growing marketing team. If thissounds like the right position for you, please submit your resumeand cover letter addressing the above selection criteria. Applicationscloses end of February 2017.
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