招 SEM Specialist 全职，City上班
About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition.We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives.Our mission is to be the trusted advisory to businesses in building a better brand experience towards Chinese and Australian customers and overcome the challenges of language, culture, behaviour, and perception.Our Services● Digital Performance Marketing (SEM, SEO & Analytics)● Content Marketing across major social media channels● Influencer Marketing & KOL Management● Go-To-Market Strategy & Consulting● Web-design & brand localisation
About The Role
The role of the SEM Specialist is to manage all SEM activities to increase rankings on all major search networks (Google, Baidu, etc), and also to assist in planning and managing online advertising campaigns, updating websites with new technologies that drive search results such as blogs and RSS feeds, and make business cases for further SEM expenditure.Duties and Responsibility:● Responsible for growing audiences across all channels● Run third party advertising campaigns for advertisers● Work closely with all teams to ensure all touch points are provided to clients● Provide data-informed insights for all clients and stakeholders● Effectively analyse data in order to identify trends or patterns● Use third party data to assist sales team to sell to key audiences● Bring a strategic approach to data analytics and the wider business and be ableto use data to tell a story to a non-technical audience● Assisting in organising campaigns and developing marketing strategies
About You
● Have 2-3 years working experience in Digital Marketing or related field● Demonstrated knowledge and experiences in Google SEM● Native Chinese speaker and proficient in English● Can-do attitude & great attention to detail● Great knowledge of major Chinese social media channels● Exceptional communication and interpersonal skills● Bachelor Degree (or above) in relevant field
Additional Information
● The chance to work across some of the premium brands in the world within an industry leading agency● The opportunity to learn and thrive in a fun and stimulating environment● Robust training and development program
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