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CreativeCopywriter / Content Manager / Digital Producer
One of Australia's leading suppliers ofconstruction and building materials is seeking a marketing copywriter andcontent manager to join our growing Marketing Department. This role includesthe implementation of all marketing and communication initiatives with a strongfocus on;
- Branding
- Management of marketing collateral
- Advertising
- Digital marketing
- Website management and
- Events
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[size=14.6667px]Responsibilities for this role include;
- Work collaboratively within the marketing team to create sharable and engaging content to be used throughout our own digital marketing channels
- Abilityto create unique content to suit our multiple audience segments and markets
- Craftengaging blog posts, creating content for EDM (Electronic Direct Mail) thatdrives action and optimises website copy to tell a compelling story andincrease lead volume
- Provideinput into the development and implementation of annual and quarterly digitalplans
- Createon-page SEO (Search Engine Optimisation) content that will improve organicsearch rankings
- Managebrand ‘tone’ and quality assurance of content
- Developa thorough understanding of our company, customers and products and analyse marketinginitiatives and success metrics for each campaign
- Tracking,measuring and reporting of metrics relating to content production using GoogleAnalytics and internal data to quantify the value of content marketinginitiatives
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[size=14.6667px] Desired Qualifications and Experience;
- Minimum 2 years’ of experience in copywriting and content marketing
- Relevantdegree and significant experience in marketing, communications, journalism,agency or similar field
- Excellenttime management and project scoping experience with a creative flair
- Independentworker and self-starter
- Excellentcommunication skills, both written and verbal. The ability to effectivelycommunicate in Chinese would be highly regarded
- Stronganalytical skills with the ability to turn data into a story
- Handson experience with Adobe Photoshop & Illustrator or other design software ispreferable
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This is a full timeposition available for immediate start. Located in South Granville reporting tothe Marketing Specialist and working with a growing marketing team. If thissounds like the right position for you, please submit your resumeand cover letter addressing the above selection criteria. Applicationscloses end of February 2017.
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发表于 2017-1-31 09:22:29
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