招聘行销企划文案内容数位行销专员

Humeplaster

CreativeCopywriter / Content Manager / Digital Producer

One of Australia's leading suppliers ofconstruction and building materials is seeking a marketing copywriter andcontent manager to join our growing Marketing Department. This role includesthe implementation of all marketing and communication initiatives with a strongfocus on;  

• Branding
  
• Management of marketing collateral
  
• Advertising
  
• Digital marketing
  
• Website management and
  
• Events
  

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[size=14.6667px]Responsibilities for this role include;

• Work collaboratively within the marketing team to create sharable and engaging content to be used throughout our own digital marketing channels
  
• Abilityto create unique content to suit our multiple audience segments and markets
  
• Craftengaging blog posts, creating content for EDM (Electronic Direct Mail) thatdrives action and optimises website copy to tell a compelling story andincrease lead volume
  
• Provideinput into the development and implementation of annual and quarterly digitalplans
  
• Createon-page SEO (Search Engine Optimisation) content that will improve organicsearch rankings
  
• Managebrand ‘tone’ and quality assurance of content
  
• Developa thorough understanding of our company, customers and products and analyse marketinginitiatives and success metrics for each campaign
  
• Tracking,measuring and reporting of metrics relating to content production using GoogleAnalytics and internal data to quantify the value of content marketinginitiatives
  

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[size=14.6667px]     Desired Qualifications and Experience;

• Minimum 2 years’ of experience in copywriting and content marketing
  
• Relevantdegree and significant experience in marketing, communications, journalism,agency or similar field
  
• Excellenttime management and project scoping experience with a creative flair
  
• Independentworker and self-starter
  
• Excellentcommunication skills, both written and verbal. The ability to effectivelycommunicate in Chinese would be highly regarded
  
• Stronganalytical skills with the ability to turn data into a story
  
• Handson experience with Adobe Photoshop & Illustrator or other design software ispreferable
  

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This is a full timeposition available for immediate start. Located in South Granville reporting tothe Marketing Specialist and working with a growing marketing team. If thissounds like the right position for you, please submit your resumeand cover letter addressing the above selection criteria. Applicationscloses end of February 2017.

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