三亚赴澳新拓市场 挖掘入境游新机遇

 

三亚赴澳新拓市场 挖掘入境游新机遇

为进一步打造三亚国际化旅游品牌、推动旅游消费增长，三亚市旅游发展局于3月下旬赴澳大利亚参加亚洲航线发展大会，并在澳大利亚、新西兰两地开展一系列三亚境外旅游营销推广活动。此次推广旨在深化国际航旅合作，推动三亚与澳新市场的互联互通，吸引更多国际游客，将三亚打造成为国际知名的热带滨海旅游目的地。

据悉，3月25日至26日，三亚市旅游发展局将亮相于澳大利亚珀斯召开的亚洲航线发展大会。作为全球航空业界的重要平台，该大会汇聚各大航空公司、机场集团及旅游机构，三亚代表团将借助这一平台，与国际航空公司代表及旅游行业代表深入洽谈，探讨开通三亚澳新航线、开发国际航旅融合产品的可能性，为澳新游客打造更便捷的出行选择。

会后，三亚市旅游发展局还携海南机场集团（海口美兰国际机场、三亚凤凰国际机场）、以海南航空为代表的海南涉旅企业于3月27日在悉尼举办旅游推介会。届时，三亚将向澳大利亚旅游业界、媒体代表等展示三亚优美的自然风光、悠闲的人文生活和优质的度假资源，助力打造“自在三亚 自有节奏”的2025年度旅游品牌。同时，推介会还将配合“爱上三亚”旅游促销品牌，现场发布和销售“旅游+休闲”、“旅游＋体育”等定制产品，以高性价比吸引澳新旅行商关注，进一步激发市场兴趣。此外，三亚市旅游发展局还将在悉尼、奥克兰两地拜访当地主要旅游机构、旅行社及相关企业，通过面对面交流，深入了解澳新游客的出行需求和偏好，探讨定制化旅游产品，推动游客互送、市场联动、品牌共建等多层次合作。

三亚市旅游发展局相关负责人表示，澳大利亚和新西兰是三亚重要的新兴旅游市场，此次澳新站营销推广活动是三亚积极拓展境外客源市场的重要举措。今年以来，三亚市旅游发展局接连前往德国参加柏林国际旅游交易会(ITB Berlin)、赴俄罗斯参与莫斯科旅游展（MITT）等，为入境游市场开拓更多新机遇。未来，通过参与国际性行业盛会、举办推介活动和开展商务拜访，进一步加强与国际旅游业界的联系，为国际旅游市场发展注入新动能。

SANYA EXPANDS INTO AUSTRALIA AND NEW ZEALAND, UNLOCKING NEW OPPORTUNITIES FOR INBOUND TOURISM

20th March 2025 – In a strategic move to strengthen Sanya’s global tourism presence and drive international visitor growth, Sanya Tourism Board will participate in Routes Asia 2025 in Perth, Australia, later this month. This initiative is part of a broader effort to enhance aviation and tourism partnerships, improve connectivity with Australia and New Zealand, and establish Sanya as a premier tropical coastal destination.

Taking place from 25th to 27th March, Routes Asia 2025 is a leading global aviation event that brings together major airlines, airport groups, and tourism organisations. Sanya Tourism Board will leverage this platform to engage in high-level discussions with international airlines and tourism industry leaders about potential direct flights between Sanya and Australia/New Zealand. The delegation will also explore integrated travel products, making it easier for travellers from these regions to visit Sanya.

Following the forum, Sanya Tourism Board, in collaboration with Hainan Airport Group (which oversees Haikou Meilan International Airport and Sanya Phoenix International Airport) and Hainan Airlines, will host a tourism promotion event in Sydney on 27th March. This event will showcase Sanya’s stunning natural scenery, relaxed coastal lifestyle, and world-class resort offerings to Australian tourism professionals and media. The initiative aligns with the "Live into Sanya Rhythm" tourism brand for 2025 and will also feature the "Love Sanya" campaign, introducing specially curated travel experiences that blend leisure, culture, and sports. By offering high-value, customised tourism products, Sanya aims to attract strong interest from Australian and New Zealand travel businesses.

Additionally, Sanya Tourism Board will meet with key tourism operators, travel agencies, and industry partners in Sydney and Auckland. These face-to-face discussions will provide deeper insight into the travel preferences of Australian and New Zealand tourists, paving the way for customised travel experiences and long-term collaboration in visitor exchanges, market engagement, and brand partnerships.

"Australia and New Zealand are emerging potential markets for Sanya, and this initiative marks a significant step in expanding our inbound tourism reach," said a representative from Sanya Tourism Board. "Earlier this year, we participated in major global tourism events, including ITB Berlin and the Moscow International Travel & Tourism Exhibition (MITT). Moving forward, we will continue strengthening our international ties through trade events, promotional activities, and business meetings to fuel the growth of Sanya’s inbound tourism market."